Google Ads Specialist

Google Ads Specialist

Employer: Digital advertising solutions provider for SMBs)

Location: Fully remote (LATAM, Africa, Eastern Europe)

Time: 9:00 AM – 5:00 PM EST

Salary: $2,000 – $3,000 per month

Work schedule: U.S. business hours (aligned with client time zone)

Work type: Full-time, remote

Job description

Our client provides digital advertising solutions for small and medium-sized businesses through software and managed services, focusing on helping local businesses generate qualified leads and maximize return on ad spend via Google Search advertising. They seek a Google Ads Specialist to manage, optimize, and maintain Google Search campaigns across a portfolio of local business clients, overseeing performance, keyword strategy, bidding, conversion tracking, Google Tag Manager implementations, reporting, and account health while leveraging AI tools for efficiency.

Responsibilities

1. Manage and optimize Google Search Ads campaigns across a portfolio of local business clients.

2. Monitor campaign performance and proactively identify optimization opportunities.

3. Support new account launches by setting up campaigns, ad groups, keywords, tracking, and reporting.

4. Ensure campaign strategies align with client objectives and business goals.

5. Conduct keyword research and develop keyword expansion strategies.

6. Build, manage, and maintain negative keyword lists to improve traffic quality.

7. Create and optimize ad copy to improve click-through rates and conversions.

8. Review and adjust bidding strategies to maximize ROAS.

9. Analyze search term reports and eliminate underperforming or irrelevant traffic.

10. Monitor account health and continuously improve lead quality and campaign efficiency.

11. Set up and manage Google Tag Manager implementations and conversion tracking.

12. Audit campaign performance and troubleshoot tracking or attribution issues.

13. Analyze campaign performance data and provide actionable recommendations.

14. Build reports that communicate performance trends and optimization opportunities.

15. Collaborate with internal stakeholders to align advertising efforts with client goals.

16. Utilize AI tools and internal systems to streamline campaign management workflows.

17. Continuously identify opportunities to improve campaign efficiency and operational processes.

Requirements

1. 5+ years of hands-on experience managing Google Ads campaigns.

2. Extensive experience managing Google Search Ads campaigns.

3. Proven experience optimizing campaigns to improve ROAS and conversion performance.

4. Experience managing PPC campaigns for local businesses or service-based businesses.

5. Experience implementing conversion tracking and attribution.

6. Experience managing multiple client accounts simultaneously.

Fill in the application form and record a video showcasing your skill sets.

Apply

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