Direct Response Copywriter
Remote contractor opportunity for an experienced direct response copywriter to produce high-volume, high-converting ad copy and landing pages for a fast-growing portfolio of beauty and wellness DTC brands, with a clear path into leadership.
Direct Response Copywriter
Hiring: Prosana (on behalf of a DTC beauty and wellness company)
Location: Worldwide (Remote)
Salary: Not specified (salary expectation requested at application)
Schedule: Full-time, flexible hours for global collaboration
Type: Full-time contractor
Description
The company is a fast-growing nine-figure business operating a portfolio of DTC brands in the natural beauty and wellness space, serving over 1 million customers globally through data-driven, education-first direct response marketing. This role sits at the core of the company's growth engine, turning data, insights, and strategy into high-performing copy across multiple brands, reporting to the Copywriting Lead.
Benefits:
1. Remote-first culture with flexible working hours
2. Clear growth path into leadership roles with exposure to high-scale DTC brands and performance marketing
3. Access to proven playbooks, systems, and top-performing creative frameworks
4. Performance-based bonuses tied to ad and campaign results
Responsibilities:
1. Produce high-volume, high-converting static ads (40+ per week), including hooks, body copy, and CTAs
2. Write and optimize landing pages designed to improve conversion rates
3. Develop new copy angles and testing hypotheses to unlock performance gains
4. Analyze performance data (CTR, CPA, ROAS) to inform what to scale, iterate, or discard
5. Improve mid- and bottom-funnel performance, including retargeting ads and email flows
6. Review and elevate copy across brands for consistency and quality
7. Collaborate with media buyers and creative teams on strategy and execution
8. Use AI tools as a core part of the creative workflow, including research, ideation, copywriting, and static image generation
9. Iterate on winning ideas and contribute to scaling what works
10. Develop fresh, winning angles for harder categories such as hair products
Requirements:
1. 3+ years in direct response copywriting, ideally for DTC/eCommerce brands
2. Experience writing long-form direct response copy, such as VSLs, sales letters, or long-form landing pages
3. Strong grasp of performance metrics (CTR, CPA, conversions, ROAS) as the basis for creative decisions
4. Ability to maintain quality while working in a fast-paced, high-volume environment
5. Comfort with tools such as Figma, Notion, Klaviyo, Shopify, Converge, and Meta Ads Manager
6. Self-starter who takes initiative and solves problems independently
7. Handles feedback well and iterates quickly based on performance data
8. Genuine, active interest in using AI tools for research, copywriting, ideation, and static image generation
9. Strong written and verbal English communication skills for a remote, international team
10. Background in natural beauty, wellness, or health industry an advantage
11. Experience with AI image-generation tools for static ad creatives an advantage
Required skills:
• Direct response copywriting
• Long-form sales copy (VSLs, sales letters, landing pages)
• Performance data analysis (CTR, CPA, ROAS)
• AI tools for research, ideation, and creative generation
• Cross-functional collaboration with media buyers and creatives
How To Apply
Apply through the Prosana application form with first name, last name, email, LinkedIn profile, and optional CV. Answer questions on direct response experience, long-form copywriting background, portfolio or copy examples with measurable results, AI tool usage, contractor role confirmation, start availability, and salary expectations 💌
Why Apply
The role offers direct exposure to a large, established portfolio of brands with real scale (1 million+ customers) rather than a single small brand, which gives broader experience faster. The stated 30/60/90-day success path is unusually specific, so a candidate can see exactly what's expected and how growth into brand ownership or mentoring junior copywriters happens over time. Compensation is tied to performance bonuses on top of base pay, which rewards copywriters who can prove measurable results.
Before You Apply
Prepare a portfolio or three copy examples in advance, since the application specifically asks for the angle or hypothesis behind each piece and the measurable result (CTR, CPA, CVR, or ROAS) — vague or result-free examples will likely stand out poorly. Be ready to speak concretely about how you already use AI tools in your workflow beyond basic chatbot use, since this is explicitly evaluated. Since salary expectations are requested upfront with currency specified, research typical direct response copywriter contractor rates for remote, international roles before applying.
