Brand Design Lead
Brand Design Lead
Hirer: Todoist
Location: Remote
Schedule: Full-time, remote, with asynchronous work. You are encouraged to design your own schedule, working 8-hour days and no more than 40 hours/week.
Type: Full-time employment
Description
We are the team behind Todoist and Twist, on a mission to empower people with simple yet powerful tools. As a fully remote and multidisciplinary team, we thrive on solving old productivity challenges with new, innovative solutions. Our core values, Ambition, Mastery, Independence, and Communication, guide everything we do, from decision-making to how we connect with each other.
We are looking for a Brand Design Lead to take ownership of our visual identity, ensuring it aligns with our business goals and deeply resonates with our audience. You will lead the evolution of our brand in partnership with the design team and collaborate across departments to make our visual communication as powerful as the products we build. This role is perfect for someone who excels at balancing creative vision with analytical, data-driven decisions, and who is excited by the challenge of elevating an established brand within the constraints of a resourceful environment.
Benefits
1. Work from Anywhere: Full remote work with a mostly async culture.
2. Flexible Schedule: Design your own 8-hour workday.
3. Competitive Pay: Formula-based salaries calculated on skills and location, with no stressful negotiation.
4. Professional Development: A recurring budget for conferences, courses, and books.
5. In-Person Retreats: Team and company-wide retreats to build connections.
6. Coworking Stipend: A monthly stipend to cover the cost of a coworking space.
7. App & Service Budget: A monthly budget for services that help you do your job (internet, work apps, music, etc.).
8. Hardware Budget: A recurring budget to purchase work-related equipment.
9. Generous Time Off: 8 weeks (40 days) of vacation per year.
10. Parental Leave: 5 weeks of paid parental leave, plus 13 weeks of paid pregnancy-related medical leave.
11. Health & Wellness Budget: A monthly budget for gym memberships, health insurance, massages, and more.
Responsibilities
1. Lead the creative direction of the brand, evolving the visual identity and creating systems for consistency across all visual elements.
2. Lead and mentor a team consisting of two graphic designers and a motion designer.
3. Partner with cross-functional teams to create impactful campaign assets and in-app experiences that align with business goals.
4. Collaborate with the Head of Design and Product Design Leads to ensure consistency across all touchpoints and elevate the Todoist brand.
5. Contribute to and maintain the shared design system and component library.
6. Find innovative solutions and leverage emerging technologies, such as AI, to empower the team to produce high-quality work.
7. Manage relationships with in-house talent and freelancers to expand the team's creative capabilities.
8. Use data and user insights to continuously refine design solutions.
9. Oversee design projects with clear communication and efficient project management.
Requirements
1. Proven experience in team management and career development for team members.
2. 5+ years of experience in a senior-level brand or visual design role.
3. A strong portfolio demonstrating skills in various marketing channels and brand identity development.
4. Experience establishing and maintaining AI workflows for asset production, templating, and iterating without sacrificing quality.
5. Experience contributing to and maintaining shared design systems and component libraries.
6. Experience in measuring and improving design performance.
7. Experience directing and collaborating with freelancers.
Required Skills
· Strong visual storytelling and an exceptional eye for detail.
· Leadership and team mentoring capabilities.
· Commitment to continuous learning and staying current with design trends and technology.
· Ability to balance creative and analytical decision-making.
· Resourcefulness in creating high-impact work with budget constraints.
· Excellent collaboration skills for building relationships across departments.
· Self-motivation and ability to thrive in a remote, asynchronous environment.
· Clear, concise, and proactive communication.
· Cultural and social awareness.
How To Apply
Apply via the official careers page at doist.com/careers. Please complete the application form as detailed and meaningfully as possible. The process includes an application screening, a value-alignment interview, a panel interview with the Head of Design, a paid task assignment, and a culture-contribution interview.
Why Apply
· Leading a Beloved Brand: This is a chance to shape the visual future of a product that is already well-regarded and used by millions.
· High Autonomy and Independence: The role is built on a foundation of trust, ownership, and accountability, allowing you to work with significant freedom.
· Meaningful Work-Life Balance: The benefits package is structured to support both your professional growth and personal well-being, with generous time off and a strong emphasis on disconnecting.
· Modern Tech Stack: The company explicitly embraces and values designers who leverage emerging technologies like AI to enhance their workflows, offering a chance to work at the forefront of the industry.
· Resourceful Challenge: For a creative leader, the challenge of delivering high-impact work within budget constraints can be a stimulating and rewarding environment that encourages innovation.
Before You Apply
· Tailor Your Portfolio: Your portfolio is the most critical part of your application. Ensure it prominently features your work on brand identity and various marketing channels, as these are core to the role.
· Show Your AI Experience: It specifically asks for experience with AI workflows in asset production. Be ready to discuss exactly how you have used these tools to improve efficiency and quality in your previous roles.
· Highlight Leadership & Mentorship: Do not just list management experience. Prepare specific examples of how you have developed team members' careers and fostered their growth.
· Follow Instructions: Use the official application portal at doist.com/careers and fill out the application thoroughly.
