Social Media Copywriter

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Equiti, a fintech company offering trading and brokerage products, is hiring a Social Media Copywriter to join its Marketing team remotely. The role centers on writing YouTube scripts, social captions, and Reddit content designed to engage audiences and get picked up by AI answer engines like ChatGPT and Google AI Overviews.

Employer: Equiti G.M Marketing Management LLC
Location: Fully remote, working closely with Dubai-based team
Type: Full-time, 3-5 years experience level, Creative - Marketing

Description
The Marketing department is seeking a detail-oriented copywriter to shape video and social content across YouTube, Reddit, and other platforms. The role reports to the Social Content Manager and works closely with video editors, social media managers, content creators, designers, animators, the Head of Brand, and the CMO, applying both SEO and Generative Engine Optimization so content ranks and gets cited by AI tools.

Responsibilities:
1. Write story-driven YouTube video scripts that drive engagement and are structured for AI answer engines to pick up and cite
2. Launch, scale and grow presence on Reddit through authentic, community-first posts and comments
3. Write clear, engaging social captions and short scripts for Instagram, TikTok, X, and LinkedIn, applying SEO and GEO best practices
4. Research trending topics, audience conversations, and competitor content including relevant subreddits
5. Maintain and uphold brand tone of voice across all deliverables
6. Work with designers, animators, and video producers to bring scripts to life
7. Present script, caption, and content concepts to the Social Content Manager, Head of Brand, stakeholders, and CMO
8. Manage multiple content projects simultaneously from ideation to final execution

Requirements:
1. 4+ years experience writing YouTube scripts, social captions, or branded content across video, social, and community platforms
2. 2+ years experience moderating Reddit and/or growing corporate Reddit threads
3. Experience working across multinational companies with globally translated messaging
4. Familiarity with AI search optimization (GEO) and/or building credible Reddit presence, a strong plus
5. Experience developing scripts aligned with marketing objectives, brand awareness, and lead generation
6. A portfolio showcasing video scripts, social captions, and community or brand storytelling work
7. Comfort with analytics and performance tracking, including engagement metrics and ideally AI or search visibility

Required skills
  • Strong creative and storytelling ability across YouTube scripts, social captions, and Reddit posts
  • Proven track record driving YouTube or other video platform growth through data-driven strategies
  • Understanding of financial content strategies and how content earns engagement and AI citations
  • Knowledge of SEO and Generative Engine Optimization principles applied to video, social, and community content
  • Ability to write scripts aligned with performance marketing strategies for paid YouTube ads
  • Experience collaborating with designers, video editors, and marketing teams
  • High self-motivation and proactive approach to content ideation
  • Excellent attention to detail and ability to maintain brand consistency across platforms
  • Strong verbal and written communication skills, able to pitch ideas and articulate creative decisions
  • Adaptability to fast-paced environments managing deadlines and multiple projects
Why Apply
1. Fully remote role with a global, multinational company spanning Africa, Europe, and the Middle East
2. Clear reporting structure and cross-functional exposure to Head of Brand, CMO, and other senior stakeholders
3. Growing skill area the role explicitly builds expertise in AI search optimization (GEO), a relatively new and in-demand specialty
4. Employer states support for career development initiatives and professional growth opportunities

Before You Apply
1. Since this role asks for 4+ years of specific experience (YouTube scripts, Reddit growth), make sure your CV clearly quantifies your track record in these exact areas
2. Prepare a portfolio in advance, as one is explicitly required, covering video scripts, captions, and community/brand storytelling
3. Highlight any experience with SEO or Generative Engine Optimization prominently, since it is called out as a differentiator

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