CRM Copy Writer
CRM Copy Writer
Employer: Moniepoint
Location: Remote, Nigeria
Schedule: Full time
Type: Remote
Description
Moniepoint is Africa’s fastest growing fintech, trusted by over 10 million business and individual accounts. We are looking for an experienced CRM Copywriter to craft compelling, conversion-driven messaging for email, SMS, in-app, push notifications, and lifecycle marketing campaigns. The ideal candidate is a storyteller and strategist who understands how to write persuasive, engaging, and data-informed copy that strengthens customer relationships and drives retention.
Benefits:
Work with a fast-growing, innovative company reaching millions of customers.
Hands-on experience with a team of seasoned creative professionals.
Mentorship, training, and career growth opportunities.
Competitive compensation and benefits.
Fully remote work culture and support for professional development.
Responsibilities:
1. Write compelling and targeted copy for CRM channels including email, SMS, in-app messages, and push notifications.
2. Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
3. Craft transactional and automated messages that enhance user experience.
4. Tailor messaging for different customer personas and user segments.
5. Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
6. Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
7. Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
8. Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
9. Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
10. Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
11. Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
12. Provide copy direction for visual assets in CRM campaigns.
Requirements:
1. 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
2. Growing portfolio showcasing email, SMS, and in-app messaging copy.
3. Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
4. Proficiency in CRM platforms.
5. Ability to balance creativity with core information to drive messaging effectiveness.
6. Experience in fintech, banking, or financial services is a plus.
7. Familiarity with SEO best practices for email content is an advantage.
8. Creative and strategic thinker – crafts engaging messaging that resonates with users.
9. Insights-driven mindset – uses results to refine copy and improve performance.
10. Attention to detail – ensures CRM messages are clear, concise, and error-free.
11. Collaboration and adaptability – works effectively across teams.
12. Time management and multitasking – handles multiple campaigns and deadlines efficiently.
Required skills
CRM copywriting
Email marketing
Lifecycle marketing
Conversion-driven copywriting
CRM platform proficiency
Messaging strategy
A/B testing (subject lines, CTAs)
Data analysis (open rates, click-through rates)
Brand voice alignment
Attention to detail
Collaboration
Time management
