Funnel Copywriter
This is a remote writing role for someone who loves direct response and native advertising. You will be the person who turns testing ideas into pre-landers, advertorials, and ad copy that converts pet lovers into customers. It is ideal if you write fast, care about performance, and want your work to directly drive growth.
Funnel Copywriter IEFC022
Employer: BRD Holding - Fast-growing Pet eCommerce Brand
Location: EMEA - Remote
Salary: $2,000 - $3,000 per month based on experience and skill
Deadline: Only shortlisted candidates will be contacted
Schedule: Remote-first, fast-moving testing culture
Type: Remote
Description:
This company creates products that improve the lives of pets and the people who love them. Growth comes from direct-response marketing, rapid testing, and continuous optimization, with native advertising playing a key role in customer acquisition. The Head of Native provides the strategic direction and the angles to test.
Your job is to execute. You will transform those ideas into high-converting native funnels, including pre-landers, landing pages, headlines, advertorials, ad copy, and scripts specifically designed for native traffic. You will own the copy that powers the testing engine and ensure launch-ready copy is always available without delays or major rewrites.
Benefits:
1. Monthly compensation of $2,000 to $3,000 based on skill and experience
2. Performance-based growth opportunities
3. Work alongside experienced direct-response marketers
4. Continuous exposure to high-volume testing and copy optimization
5. Remote-first environment with low bureaucracy and clear expectations
6. Opportunities for growth and continuous learning
Responsibilities:
1. Writing high-converting native pre-landers and advertorials
2. Producing headlines, ad copy, and scripts aligned with each funnel and testing angle
3. Delivering copy quickly enough to keep the testing calendar fully supplied
4. Iterating existing funnels using performance feedback
5. Maintaining an organized library of copy assets, winning structures, and campaign learnings
6. Following brand standards, platform policies, and compliance requirements without losing persuasive power
7. Communicating progress proactively and flagging blockers before they affect launch timelines
8. Taking full ownership of copy quality and conversion, not just completing assignments
Requirements:
1. Mid-level seniority with proven experience writing direct-response copy with measurable performance outcomes
2. Strong long-form copywriting skills, particularly advertorials, sales pages, or editorial-style content
3. Ability to adapt writing based on customer awareness and buying psychology
4. Excellent understanding of pacing, structure, and belief-building
5. Strong organizational skills and ability to manage multiple projects
6. Ability to work independently from clear strategic direction
7. Comfort using performance feedback to improve your work
8. Native advertising experience is highly preferred, but exceptional direct-response copywriters willing to specialize are encouraged to apply
Required skills:
- Direct-response copywriting
- Native funnel and advertorial writing
- Headline, ad copy, and script writing for native traffic
- Understanding of customer awareness and buying psychology
- Pacing, structure, and belief-building in long-form copy
- Organization and management of copy assets and learnings
- Working with Google Docs, Notion, and AI writing tools where appropriate
- Familiarity with native advertising platforms and performance data
How To Apply:
Apply through the official form below. The process includes Application, Initial Interview, Copywriting Assessment, Final Interview, and Offer. Due to volume, only shortlisted candidates will be contacted.
Why Apply:
To succeed in this role, you need to have the experience as this is not a generic content role. Success is defined very clearly, copy delivered before deadlines, minimal edits needed by the Head of Native, funnels that feel editorial rather than promotional, and a testing pipeline that never waits for copy.
You will build a reusable library of winning structures, so your work compounds over time. For a copywriter who likes accountability and wants to see direct business impact, the setup offers real learning from high-volume testing in the pet niche, which is an evergreen market.
Before You Apply:
Do not apply with brand or purely creative samples. Prepare 2-3 advertorials or pre-landers that have driven measurable results and be ready to explain the angle, the awareness level you were writing for, and what you changed after seeing data.
The employer values speed and judgment, so show that you can balance quality with execution speed and that you can write differently for different traffic sources and mindsets. Test your samples for flow and make sure they read naturally, not like obvious ads.
